Perspective Detectives

We solve go-to-market problems

About

Perspective Detectives is a consulting firm specialized in solving go-to-market problems for small and medium sized businesses.
It is founded and led by Daniel Foppen.

Why Perspective Detectives

Daniel found early in his career that virtually all business problems are people problems and that people problems stem from confusion. Confusion in turn comes from people not understanding different perspectives of people they work with. So in order to solve problems in business, one first need to start with the different worldviews - or perspectives - of the different stakeholders involved.This is what Perspective Detectives does; hunt for a variety of perspectives that will help inform new insights, ideas and solutions to problems.

Work

Perspective Detectives solves go-to-market (GTM) problems, and we’re good at it. GTM is a collection of activities that together bring a product offering to market. Doing GTM well is hard. There are many nuances around things like:

  • launching products successfully,

  • defining a sensible sales strategy,

  • uncovering ICP (ideal customer profile) and key personas,

  • setting the incentive structure,

  • running early adopter programs,

  • developing positioning and competitive differentiation,

  • setting pricing strategy,

  • understanding and managing the funnel,

  • managing industry analyst relations,

  • putting a strong partnership strategy forward,

  • managing the product lifecycle,

  • enabling the sales team to be successful,

  • and building up a performing GTM team.

In the last two decades Daniel has worked in fast growing start-ups, medium sized companies and large enterprises tackling GTM challenges around all of these topics listed (and more) and through that journey built a unique range of skills to solve GTM problems.

Our services

Access to a broad range of skills like that is limited. Few companies have the luxury to be able to hire a full-time resource with deep experience solving these challenges. Perspective Detectives offers part-time consulting engagements with small and medium sized companies having GTM problems.

  • Are you looking to launch a new product or service, but don’t know where to start?

  • Do you have difficulties getting clarity on who your customer really is?

  • Are you struggling getting your business to work towards a long term strategy?

Let's talk!

Contact

Schedule a 30 minute conversation to see whether Perspective Detectives can help you solve your GTM problems.