WE SOLVEGO-TO-MARKETPROBLEMS
to accelerate growth for small and medium sized businesses
PERSPECTIVE
DETECTIVES
WHY PERSPECTIVE DETECTIVES
We believe virtually all business problems are people problems — and people problems stem from confusion, which in turn comes from people not understanding different perspectives of those they work with.
So in order to solve problems in business, one first needs to start with the different worldviews — or perspectives — of the different stakeholders involved.
This is what Perspective Detectives does: we hunt for a variety of perspectives that inform new insights, ideas, and solutions to problems and accelerate growth.
We focus specifically on helping CEOs at Small and Medium sized Businesses with GTM problems hindering growth.
DANIEL FOPPEN
Founder & Principal Consultant
A seasoned B2B SaaS product and go-to-market executive with more than two decades of experience helping companies sharpen their market focus, build high-performing product organisations, and execute GTM strategies that drive measurable growth.
Currently VP of Product Marketing at Convoso. Previously held global leadership roles at Oracle across product management and product marketing. Earlier, helped scale Artificial Solutions, an early high-growth European AI/NLP startup.
Daniel now brings this blend of enterprise discipline, growth-stage scrappiness, and product-led GTM expertise to SMBs that need senior-level guidance without the overhead of full-time leadership.
OUR SERVICES
Perspective Detectives offers part-time consulting engagements with small and medium sized companies having GTM problems. Access to robust GTM expertise is limited — few companies have the luxury to hire a full-time resource with deep experience in these challenges.
INSIGHTS ON GTM
A few perspectives on typical GTM challenges small and medium sized businesses face — and how to tackle them.
TAM/SAM/SOM Without the Analysis Paralysis
There's a recurring scene: a 40-slide TAM deck filled with questionable assumptions and false precision. It looks impressive. It is not useful. Market sizing is a strategic exercise, not a scientific one.
Read →Why GTM Is Singular, Not Plural
One of the most common signs a company is struggling with GTM: hearing someone say 'our GTM strategy for product A is different from product B.' You can't have multiple go-to-market strategies.
Read →Defining your Ideal Customer Profile (Without the Confusion)
Most companies will tell you they know their ICP. Ask sales, marketing, product, and leadership to define it — and you'll get four different answers. That's not an ICP problem. It's a coherence problem.
Read →LET'S SOLVE
YOUR GTM
PROBLEMS
Schedule a 30-minute conversation to see whether Perspective Detectives can help you solve your GTM problems.
Schedule 30 Minutes →